Scaling your Tech Marketing Team
Outgrowing your junior marketing team? Still marketing like a tech start-up?
Grow your business with the benefit of senior experience and accountability without the high overheads of a full-time CMO.
Book a free consultation today:
How I can help:
01
Establish a Clear Growth Strategy
I’ll step in to bridge product and go-to-market (GTM) execution taking your new product features and turning them into clear value propositions for your target audience. Then lay out a clear GTM plan, focusing on demand generation and Account Based Marketing (ABM) techniques to deliver a strong commercial ROI.


02
Reduce Acquisition Costs
By auditing your current sales funnel, I’ll diagnose any leaky funnel stages and recommend the most appropriate solutions to accelerate deal cycles. Then by reviewing customer lifetime value, the best performing channels and customer journeys, I’ll prioritise the channels that yield the most value to optimise acquisition costs.
03
Revive a Proactive Marketing Team
Rather than the “Reactive” continual fire-fighting I see in most scaling tech businesses, I bring a clear priority and triage structure to avoid team overwhelm and misalignment with the strategy. Setting the team up for success and leveraging AI tools to amplify a strong core strategy.
Read the blog >


04
Drive International Growth
Launching in a new region is always challenging. I employ hyper-local marketing tactics to support overall brand positioning with tried and tested go-to-market playbooks. I bring in local market insight paired with consistent central strategy to ensure new territory expansion lands effectively.
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