AS Growth Marketing. Driving business forward.

Marketing that moves the dial.

If you’re looking for experienced B2B marketing support to help your brand cut through, and generate new pipeline, you’ve come to the right place.

Find out how!

For UK or EMEA businesses looking for:

Brand Development

Improving your brand presence and positioning to reach the right audiences with the right message to warm up your base ready for demand generation.

Demand Generation

Building long-lasting frameworks to help drive demand impact now and in the future. Align your sales and marketing operations around your revenue goals.

Marketing Team Leadership

Coaching and growing your in-house and external marketing team to a finely tuned machine to give you solid foundations for business growth.

About Me

Over 16 years experience marketing across a range of sectors and channels, in organisations large and small. My agency roots and in-house application has helped me create lasting impact.

Big brand presence

With experience in large corporate telco and tech I’ve learned from some of the best and had the resources to test and learn what drives the most impact.

Lean scale-up operator

From working in smaller agile teams and agencies I’ve been able to apply my learnings while maximising every penny, AI tool and resource, building lean, high-performing teams.

Brands I’ve Worked With:

Why Choose Fractional?

Benefit from senior experienced marketing expertise at a more affordable price point than hiring a full time Director or CMO.

We can engage for a shorter trial period to check this is a good fit. Ideal for guiding small marketing teams or growing businesses without the long-term investment. I have personally used fractional resources to great success in my previous roles and would highly recommend for anyone running a fast-growing or agile business.

Have a Project in mind?

I can help you bring your growth ambitions to life. Let’s talk about your business goals and what we can build together. Book a free discovery call today.

Book a call

Two people enjoying cappuccinos at a cozy café, creating a warm and inviting atmosphere.

Let’s build a powerful marketing engine

I can kickstart your marketing from scratch or optimise based on existing foundations. Just getting started is the important part. I’ll audit your current set up, recommend the best channels and content to be leveraging and help you and your team get it all off the ground.

Your Trusted Partner

Working in sync with Sales and Operations

I’m used to working in close partnership with sales and operations leadership to effectively execute full-funnel marketing and optimise for revenue outcomes – not just the early funnel awareness. I’ll work within your CRM to capture all insights and support existing pipeline and lost leads as well as creating new.

Get in touch:

FAQs

What types of businesses do you typically work with?

I specialise in B2B technology scale-ups, growing fintech businesses, flexible workspace and multi-site brands. My sweet spot is working with ambitious founders, CEOs, and commercial leaders who need to fix broken pipeline velocity, modernise legacy marketing, or de-risk a senior executive transition.

What do you mean by fractional marketing?

Instead of hiring a full-time Chief Marketing Officer or Marketing Director (which carries a heavy salary, equity, and recruitment overhead), you hire a senior leader for a fraction of the time, typically 1 to 3 days per week. You get the exact same boardroom strategic horsepower, commercial alignment, and growth architecture, but tailored to the precise scale and budget of your business.

How is a fractional marketing director different from hiring a marketing agency?

An agency executes tasks on behalf of the business; a fractional marketing leader drives commercial strategy from inside your leadership team. I sit alongside your C-suite to align marketing directly with sales, finance, and operations. Rather than managing broad, outsourced retainers, I audit your commercial architecture, embed repeatable human-to-AI workflows, and ensure every marketing pound spent supports revenue targets.

What’s the next step if I want to explore?

Simply book in a simple 30-minute discovery call with me, and we can discuss your business needs. No commitment, nothing you need to prepare – just a confidential chat through your challenges and I’ll suggest where I could help, or if I can’t – point you in the right direction.