Marketing in fintech & financial services
Navigating regulated industries and needing to build client trust? Don’t leave business brand positioning and demand a to chance.
Book a free financial services marketing consultation today:
How I can help:
01
Building & maintaining trust
The financial industry has moved on from “speed” and “convenience” alone – that’s expected as a given now. Your fintech brand needs to cut through the noise as well as exude trustworthiness and transparency to reassure modern audiences. I can help build out your “trust-focused” content and ensure it’s deployed in the right channels with impact to reach your audience.
02
Regulatory adherence
I’ve operated in heavily regulated environments across financial services, fintech and telco, so know how to adhere to FCA Consumer Duty rules. Building legal and compliance reviews and expectations into campaigns so they don’t disrupt progress and ensure key messaging is managed sensitively.
03
Proving marketing ROI
By auditing your current sales funnel, I’ll diagnose any leaky funnel stages and recommend the most appropriate solutions to accelerate deal cycles. Then by reviewing customer lifetime value, the best performing channels and customer journeys, I’ll prioritise the channels that yield the most value to optimise acquisition costs and deliver ROI.
04
AI-augmented execution
AI accelerates execution, but leadership delivers strategy. I help FS brands integrate AI across campaign workflows to drive speed and scale, while providing the human oversight needed to protect brand integrity, align with commercial goals, and ensure total compliance.
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