Team Leadership

How to architect a marketing team that actually drives revenue? One of the questions I get asked most by founders and CEOs is how to strike the right balance between internal talent and external partners. How much of the function should be full-time employees versus outsourced agencies? The truth is, it’s always a delicate balance. […]

How to Master Interim and Fixed-Term Marketing Leadership There’s often a sense of trepidation when a senior marketing leader prepares for maternity leave or a sabbatical. The common worry? “Will the momentum stall?” Having stepped into several interim and fixed-term contract (FTC) roles, I’ve seen firsthand that these transitions shouldn’t just be about ‘holding the