Marketing general

AI won’t save a lazy B2B marketing strategy It’s easy to use generative tools to create more volume. The real challenge (and where market leaders win) is using a disciplined human-to-AI collaboration to scale hyper-focused quality… We’ve all received them. The automated emails that begin with a cheerful “Hi [First_Name],” followed by three paragraphs of […]

Why Cutting Marketing Is a Risk, Not a Saving I know well that in a challenging economic climate, the pressure to “trim the fat” is real. When looking at a balance sheet, the marketing budget often looks like an easy target, a quick way to preserve cash flow. But here is the uncomfortable truth: Cutting